Past Experience
Throughout my career, I have collaborated with a diverse range of clients and industries, including start-ups and Fortune 500 companies located in the United States, Europe, Middle East, and Africa.
Global FMCG (Fast Moving Consumer Goods) companies.
Large American banks
Multinational pharmaceutical companies.
Technical Skills
I embrace a human-centric approach to design, where the needs and goals of end-users are at the forefront of every design decision. My strong educational background in Human Psychology has enabled me to empathize with users and understand their needs. In every project I undertake, I advocate for fundamental UX design principles, accessibility, and usability guidelines.
To understand who we are creating the product for and why.
– Double diamond process
– Human-centered design
– Design thinking
– Design sprints
– Agile UX
– Stakeholder interviews
– Competitive analysis
– Ideation workshops
To identify what users need and define what features to build.
– User interviews
– Contextual inquiry
– Task analysis
– Heuristic evaluation / UX audit
– Customer journey mapping
– Affinity mapping
– Card sorting
– User flows
To desigh how product looks and how users see and interact with it.
– Site maps
– Information architecture
– Sketching
– Wireframing
– Visual design
– Prototyping
– Design system
– UI specifications / guidelines
To observe users when they use the product and collect feedback.
– Concept testing
– Usability testing
– A/B testing
– Accessibility testing
– Contextual inquiry
– Card sorting
– Multivariate testing
– Surveys
Tools
I stay up-to-date on the latest technology and advancements in the field to ensure my designs are cutting-edge and effective. In addition to my technical skills, I am a strong communicator and collaborator.
Work
I work closely with cross-functional teams consisting of stakeholders, product owners, business analysts, subject-matter experts, UX researchers, UI designers, developers, and Quality Assurance people to ensure seamless and successful project delivery.
Gamma
A platform that streamlines collaboration among Shell’s Subsurface and Wells teams by providing a unified source of truth for well delivery...
myCare 2.0
A Revenue Cycle Management (RCM) application that empowers medical billers and cashiers in large hospitals to boost their productivity and deliver...
FinXedge Lend
An innovative business application that digitally transforms mortgage lending process using Artificial Intelligence and Machine Learning to increase operational efficiency of...
HCP Space
A professional networking and learning platform that enables Healthcare Professionals (HCPs) across the Middle East, Africa, South Asia and Europe to...
Contact
If you are looking for a Senior Product Designer with a proven track record of delivering successful products, I would be excited to work with you. Please contact me to discuss your project.
adibataj23@gmail.com
+91 8884744101